Wit, Wisdom & Whizbang

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Delightfully Disturbing

Why most company blogs suck. Why this one won’t.

Yes, we said it right up front: Most company blogs suck. For a number of reasons:

1. They're trying to sell. People go to your company blog for your expertise or for entertaining glimpses of your corporate world. If you want people to read your blog, you need to do one (or more) of four things:

  • Help them learn how to be better at their jobs, hobbies or relationships
  • Give them information and facts they will find interesting and enlightening
  • Tell them a story that will make them laugh or cry
  • Show them pictures of a grumpy-looking cat …

If you want people to avoid your blog, use it to deliver your sales pitch. If you want them to return to it again and again, teach them, entertain them, or both.

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Wit, Wisdom & Whizbang

Allow us to share with you some of the more interesting anecdotes that we've encountered over the years. Herein you will find stories to entertain and educate, coupled with highlights of our more recent achievements.

We hope you enjoy our foray into the Blogosphere and return often to be amused and enlightened.

Contributors

Greg BranchGreg Branch

Brand Strategist

When Greg started writing advertising, state-of-the-art meant sticks and clay tablets. He still hasn’t run out of new ways to say things.

Julie FosterJulie Foster

Marketing Communications Associate

While the majority of Julie’s experience is in the marketing and advertising field, she’s blundered her way through roles for which she felt extremely out of her element: makeup artist, costume designer and props master.

Julie BattleJulie K. Battle

Director of Client Relations/Sr. Copywriter

There are few roles Julie hasn’t held in the advertising agency business. Everything from copywriter, account executive, creative director, film director, agency owner and several she won’t admit to.

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