Wit, Wisdom & Whizbang

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Greg Branch

Brand Strategist

Greg Branch is brand strategist and lead copywriter at AMPM, Inc. in Midland, Michigan. He was creative director at Princing & Ewend for 22 years, after turns as a partner in a small agency, a writer/designer in a big agency, an in-house designer/writer/editor for a major hospital, a college sports information director, a public relations practitioner and a newspaper reporter. Not to mention editor of his college newspaper … and things like 7-Eleven clerk and, yes, even a vacuum cleaner salesman. He has won awards as a writer, designer and broadcast director.

He is past president of what is now the American Advertising Federation-Great Lakes Bay Region, and a past chair of the national AAF Council of Governors. He also served two terms as mayor of the City of Saginaw, Michigan.

Contributors

Julie BattleJulie K. Battle

Director of Client Relations/Sr. Copywriter

There are few roles Julie hasn’t held in the advertising agency business. Everything from copywriter, account executive, creative director, film director, agency owner and several she won’t admit to.

Greg BranchGreg Branch

Brand Strategist

When Greg started writing advertising, state-of-the-art meant sticks and clay tablets. He still hasn’t run out of new ways to say things.

Julie FosterJulie Foster

Marketing Communications Associate

While the majority of Julie’s experience is in the marketing and advertising field, she’s blundered her way through roles for which she felt extremely out of her element: makeup artist, costume designer and props master.

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